In 1998 after successive and prolonged droughts,
Doug Avery had just about given up trying to make a
living off his 1500 hectare Marlborough property.
Tired, disillusioned, depressed and at his wits end
Doug had almost given up on Bonaveree, the property
that had been in his family since 1919.
In his desperation, Doug attended a field day seminar
in 1998 about Lucerne which was presented by Prof
Derrick Moot. According to Doug that one hour
presentation was "probably the mvost valuable hour of
my life" and lead Doug on a journey that would change
his and his family's life forever.
Today Bonaveree is a model of how to successfully
farm in harmony with the conditions instead of in
opposition to them. Every year the Avery family's farm
production and profitability curve continues to trend
upwards. Bonaveree is a resounding commercial and
sustainable farming success story.
The Beyond Reasonable Drought Road show is an
initiative to introduce Doug Avery to as many sheep
and beef farmers and to enable them to learn how
they can move their business forward profitably and
sustainably with innovative ideas, new tools and a
Over five days commencing Monday 10th February
2014, Doug will travel through the Hawkes Bay, East
Coast and Central North Island regions sharing his
success story. Doug's two hour presentation cannot be
missed by any sheep and beef farmer who knows they
need to change but does not know how to.
Let Doug's presentation change your life for good!